Brand Strategy

Starved for Content- Indian Television desperate for Content Marketing

By Jigyasa on May 23, 2012 in Brand Strategy, Marketing | 0 comments

Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...

Is the Brand IPL fading?

By Jigyasa on May 10, 2012 in Brand Strategy | 0 comments

Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From...

Start-up Branding!

By Jigyasa on Sep 14, 2011 in Brand Strategy, Entrepreneurship, Start-up Brands | 0 comments

While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a...

By Jigyasa on Jun 27, 2011 in Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Wow! Social Media had allowed us to be brands quite easily. The boom is big and is growing. Earlier it was about websites – then...

"McWeddings" at McDonald’s

By Jigyasa on Feb 15, 2011 in Brand Strategy, Marketing | 0 comments

Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation...

New & Improved – Brands/Marketing?

By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing | 0 comments

Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...