Marketing

By Jigyasa on Aug 12, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Defining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is...

Start-up Brands – Watchful Decisions to avoid failures!

By Jigyasa on Aug 1, 2013 in 30TH FEB, Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t...

Creativity & Branding – Make a Difference. Stay Original.

By Jigyasa on Apr 8, 2013 in Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is,...

Brand Center – working the subliminal way!

By Jigyasa on Feb 2, 2013 in Brand Strategy, Communication Strategy, Marketing | 0 comments

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...

How to leverage your Brand in 2013?

By Jigyasa on Jan 5, 2013 in Brand Strategy, Entrepreneurship, Marketing | 0 comments

2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...

Olympic Winners – A new bunch of Celebrity Endorsers!

By Jigyasa on Aug 17, 2012 in Communication Strategy, Marketing, Personal Branding | 0 comments

Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased...