Brand Strategy

Brand Center – working the subliminal way!

By Jigyasa on Feb 2, 2013 in Brand Strategy, Communication Strategy, Marketing | 0 comments

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...

By Jigyasa on Jan 29, 2013 in Brand Strategy | 3 comments

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....

How to leverage your Brand in 2013?

By Jigyasa on Jan 5, 2013 in Brand Strategy, Entrepreneurship, Marketing | 0 comments

2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...

By Jigyasa on Sep 6, 2012 in Brand Strategy | 0 comments

Sahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they...

Microsoft Unveiled New LOGO! Is rebranding becoming Inevitable?

By Jigyasa on Aug 24, 2012 in Brand Strategy | 0 comments

Change is the only constant and progression is the way of life.  Similarly, change & progression is the way of branding too. Microsoft, after successful...

By Jigyasa on Jul 11, 2012 in Brand Strategy, Communication Strategy | 0 comments

You all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...