Logo Design – Most Common Mistakes to Avoid
A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire text. For any brand logo is an important element because they are the major graphical representation of an organization. The combination of colors, fonts and images provides the essential information that the company wants the customers to identify. This identity sticks to the brand for the rest of its existence. The unique values and services are presented in a memorable visual image. This uniqueness helps in distinguishing a particular brand from others in the competitive market.
A logo displays the overall essence of the business and portrays that the business is professional, stable and reliable. A logo must be simple, memorable, timeless, appropriate and versatile. In actuality it is not an easy task to develop a simple logo. It is really a challenging job.
Certain things need to be considered while developing a logo for a brand. Logos should be distinctive and easy to spot, the visuals used should be appropriate for the company and moreover the font should be legible
Say goodbye to amateur designers.
It is important that logo should be developed by some professional designer who has the capability to understand the real needs of the company, what it wants to deliver to the customers and how it wants the information to be perceived. Using the paint tools or pictures editing applications, one may be able to get the job done initially at petty price but eventually this will incur huge costs later.
It is designing and not two minute noodles
Proceed only if you are absolutely clear with what you want and what you don’t. this is critical so that the designer can use all his skills, ability and creativity in the right direction. Giving a second thought once the logo has been developed becomes meaningless.
A typography can cause an issue
Text only logos create the readability issues. How? This is your brand, it’s known to you very well. So what about the others who are new to your brand. Putting your company name in a swirly font can look fancy but if it is not comprehensible, it loses its significance. It must be made sure that the fonts clearly reads out the company’s name.
Mind the pixel track
Four general categories of logos exist: textual, illustrated, symbolic and a combination of these three. Textual logos use recognizable words as the logo (example: Walt Disney). The words appear in unique fonts, shapes and sizes. Illustrated logos are an illustration used as a logo (example: Pepsi-Cola’s red, white and blue circle). Symbolic logos tend to be abstract in design and can work well internationally (example: Nike’s swoosh). Combination logos are any mixture of the other three types (example :FedEx, whose textual logo also contains the arrow symbol in the white space between the capital E and the x)
Accordingly the logo needs to be able to work in wide variety of sizes – from a business card to a billboard, a letter head to a pamphlet. To put everything in line make sure logo uses vector-based graphics that use geometrical primitives based on mathematical expressions. A vector graphic can be magnified by any amount without losing the quality which ensures a high-defined logo with a lot more flexibility.
Don’t follow the trend, be a trendsetter
Strategic planning gives a competitive advantage over rivals in the market. If you enter into market with the ideas that are already prevailing in the market, you are certainly not going to enjoy the benefits. It becomes very important that you come up with creative and innovative ideas. You need to create a new trend which others will willingly follow.
Keep focus and not favorites in mind
The client may ask to develop the design as per his favorite colors, designs, or any other such thing. It should be realized that a logo can’t be developed with these aspects. One has to think about think about what business is about, what needs will be served, how it will be perceived.
Over excitement generally leads to too artistic or abstract designs which may not be graspable by all.
Fonts in a logo design stand very significant. Be it a text oriented logo, symbolic logo, or a logo with a tagline, the fonts need to be checked. They should be relevant to the category and consumer and must be aligned. Usage of too many font styles is not recommended as it diverts the attention from main content and purpose.
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