Festival Season is here. Time to pull up your Brand Marketing Campaigns

By Jigyasa on Sep 14, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines...

Start a Telegram Channel to boost Brand Community

By Jigyasa on Aug 31, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Telegram surpassed 500 million active users in January this year. Telegram is no longer just a Pro version of whatsapp but it is fast getting...

Personal Branding Beyond Influencer Marketing

By Jigyasa on Sep 21, 2020 in 30TH FEB, Personal Branding | 0 comments

Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning...

Personal Branding – Need & Benefits

By Jigyasa on Mar 26, 2015 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when...