In the last post, we talked about the Significance and Need for Brand Audits. Going further in the series, we will detail out the steps in Brand Audits. The Brands & Business Establishments can observe the functioning and consumer perceptions of a brand, also the brand performance shall be measured in such a way that [...]
Read MoreChallenges for Start-ups
For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got an idea and planning to launch sometime this year or early 2015. Here are few quick tips which are trending and will evolve in the year to come. Assess your [...]
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I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to re-direct your energies to something else, something productive and may be something like new service development, new business development and a new business strategy. What to do? Find a mentor [...]
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Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to do something, obsession to chase and achieve something! And passion is something which only results into satisfaction of mind n heart. Most of the people who follow passion don’t worry [...]
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I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not going to help. It never will help. Why do it then? This is the easiest thing to do. Yes, all you have to do is – to drop your dreams [...]
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Well, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is more about gifts & blessings but this one puts me into lot of thinking. For each quarter that passes by I found myself thinking – ‘Have I made it better, [...]
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