Digital Branding

Two Days and Three M’s of Digital Reboot

Two Days and Three M’s of Digital Reboot

By on Aug 12, 2015 in Challenges for Start-ups, Digital Branding, Entrepreneurship, Start-up Brands

It is really been long that I took time out to share updates on my entrepreneurial journey, experiences or hurdles, struggles or happiness, profits and losses! Unlike everyone else entrepreneurs cannot take it easy, they most of the times work for more hours, procrastinate due to tiredness and sometimes are found juggling between the dream run and reality. It is all so interesting, needs patience and needs dare to. It is been 5+ years of entrepreneurship for me and I kick-started this year with an agenda. Learning something and enhancing my skill-set, personality, friends or network was a part of it. Half the year gone by and I was yet to get a boost to do something exciting. I had been thinking of learning music, a new language etc. But being a business woman that I am, I chose a Digital Marketing Workshop to start with. It will help me brush up my digital skills and in turn will help my business, my work and it was for just 2 days of a weekend. So I enrolled for a digital reboot. And because I was excited about it, I had mailed my doubts & queries on module subjects to our trainer a day before the workshop! How mean, nope; how resourceful! Another good thing about this whole thing, I was looking forward to meet people, make connections, to reach out more entrepreneurs for ideas & inspiration and to make friends. I planned to reach on time and with the excitement and good habits I managed to reach early on day one. It was good as I got to connect with some of the participants and was happy to realize that many of them were entrepreneurs. And each one was exciting for the digital reboot with masterclass. The fact brought in some more positive energy. Continuing, here is brief about the session and my version of Three M’s. Hope you enjoy reading. ———————————————— The Opening Act was simple ‘Om Chanting’ and I quite liked the logic for doing this, it helps us gain ourselves together and let go the several kinds of energies we all carried from the pre-occupied hassled world. And guess what, because of this simple trick –...

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Website Content Strategy for a Start-up

Website Content Strategy for a Start-up

By on Aug 8, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Entrepreneurship

Website is your first impression to your prospective clients. It is the first organized introduction you provide to the users. With social media becoming popular – lot of your competitors are active online and that is why those which offer more – get response. An informative website is a passe as the information is available in abundance on the internet. You need to reach out and provide answers. The more detailed you are – the higher the trust levels of your visitors. The simple rule of Branding works here – put relevance and truth to reach out. A simple question you should think before you start writing the content for your website – Are we offering solutions to their problems? They would understand that you already know about the industry, what they seek help about and there follows the prospect’s desire to get connected to discuss more about their problems and ultimately asking for a proposal. The more detailed you are about a subject – the chances of a positive call to action double. Imagine if you have put less, the visitor will lose interest in the middle and there are chances they will drift away to get better results for their queries. Why it is important to know your Website Visitors? Yes. It is important to know your targeted visitors well in advance. When you know who will be the readers for your website. Usually websites offer very generic content, sometimes even the brand owners do not want to get into details. But, that is not recommended. It is not good for the overall health of business, the brand, the customer trust and even the recall value. If there is nothing which the visitor on the website can resonate it – your website content strategy is missing. Yes. You cannot mention complexities on the website as not all users are equally educated on the subjects equally. So the language has to be simple and approachable – heavy jargon and tough English is not advised. It only confuses your visitors and those who are naive will only switch to simplified sites. That is why it is significant to understand your visitor, analyze their behavior and accordingly designing and sharing...

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Improve Brands socially through Content Strategy

Improve Brands socially through Content Strategy

By on Jul 27, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...

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Pick a Brand Agency for your Business

Pick a Brand Agency for your Business

By on Jun 25, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Personal Branding, Start-up Brands

HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in long term business credibility then instant profits? If you are likely the ones mentioned above then I am sure you also believe that your business is for a larger purpose, an extension of your existence and you want to grow with it, each passing day. Well to be noted that there are many aspects that should be considered in order to grow a business, one of the most important being brand building. Now when talking about brands, we see them everywhere – from Mango in US to Mochi in India, from Apple in US to Blackberry in Canada. So irrespective of big or small, you got to invest on branding in order to build it strong. Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out. @30THFEB we recommend to Brand Safe i.e., Choose a Concept. Have a story. Now, once you decide to brand your business, the foremost dilemma you will face is that which branding agency fits best for your kind of trade. Also on the second thought, whether to hire an agency or to do it all in-house. It’s a challenge. Now-a-days, thousands of different agencies exist. From freelancers on Behance to 10-men experimental shops to enormous traditional firms with a global reach, and everything in between – the choice is just overwhelming. With so many options out there, selecting the right agency for you can become something of a headache. However, following a few simple rules and considering few do’s and don’ts will ensure you end up with the perfect brand design agency for your business. Set your branding budget and choose from what you can afford...

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Branding Tips with 30TH FEB

Branding Tips with 30TH FEB

By on May 13, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Marketing, Start-up Brands

    Setting up a new business can be both exciting as well as nerve-racking; Exciting because you finally get to be independent and nerve-racking because you get to do things all by yourself that too within a budget, which is usually skewed. Few things that can push you further in your plan of becoming a successful entrepreneur are keeping constant focus on the vision and by staying flexible to market dynamics. “Great Execution is the Ultimate Differentiator.” – Margaret Molloy Any business you set up should have an idea behind. An idea of where you want to be, how you want to be in time in the future. An idea is nothing but a plan that you need to execute. No matter how much you think you know, you are bound to know less than you realize. So, surround yourself with people who can give you necessary suggestions time and again. Interact with people who challenge your way of thinking about things you do know. You can also continuously research your market and be open to new opportunities. Few years back I started on my own and I know the drill. So, through this post I am going to share with you few business tips that I learnt during my entrepreneurship tenure. Here are the Branding Tips with 30TH FEB. Own a BRAND not just a BUSINESS Don’t just aim to run a business, make an identity and create a brand on the foundation of trust. Branding is all about creating unique value for your customers. Be clear and consistent in your branding communication that will help you build your business values, help you achieve goals easily and help to create a brand personality. And over the time, you will build a stronger business identity. A strong brand prompts strong emotions, opinions and responses from target markets that contribute to the growth of its business. So, remember your brand determines the position and strength of your entire marketing framework, and serves as a constant internal point of focus. 30TH FEB’s Tips: A company profile through a brochure helps in the introduction of the brand, what it is all about, what are its values directly to the client. It’s the...

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Tips on Digital Branding for Business

Tips on Digital Branding for Business

By on Apr 30, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Marketing, Start-up Brands

Are you setting up your own business/brand? Do you contemplate about having a branding agency or doing it yourself? Does the social marketing challenge from competition worries you? Would you like to promote it through social media marketing? Would you like to interact, engage and aware customers through best social media tips and tools? Would you prefer to know the pros and cons of the existing social media platforms? Are you looking for a branding agency or brand consultant who can help you with tips on Digital Branding for business? If all of your answers are more on the ‘yes’ side then the blog post demands your full attention. Online engagement to build a business demands constant dedication and repeated effort. And every entrepreneur, start-up owner or one from an established business entity should take advantage of the social media windows to open the doors of new opportunities. Read on the Tips on Digital Branding for Business: Consistent Brand Communication is the way Any brand or business requires consistency to perform well in the market   – consistency of good quality, consistency of better service and of right customer connect.  Likewise social media contents for a brand to grow its followers and engage its customers require consistency.  Make your posts a reflection of your brand and a personality of your audience and maintain the tone  in every little communication you post across platforms like Facebook, Twitter and LinkedIn. We have discussed this earlier in Brand Voice Guidelines. If you follow the brand MAYBELLINE , you would notice their customer engagement is very peppy, funky and on the face. Why it works for them? Because they target the youth and the kind of content they put up attracts the genera. Your Brand must Converse with the Customer When customers start following you, in return they expect you to follow them back by valuing their feedback, likes and dislikes. They want to know that you’re listening and they are important to you. So try and retrospect their feedback and make sure you strive to apply those to improve your brand, products and services. Remember the hands-on feedback you are getting is free of cost but if you take it seriously the result will be priceless....

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