Blog 2 - Branding Agency | Brand Strategy | Brand Marketing

Blog 2

Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this bful video, it is humorous [...]

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Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers [...]

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Be a Friendly Brand for Top of Mind Customer Recall

Be a Friendly Brand for Top of Mind Customer Recall

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Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need [...]

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Telegram surpassed 500 million active users in January this year. Telegram is no longer just a Pro version of whatsapp but it is fast getting better at multiple fronts. From background animations to 2-step verifications, from group video calls with upto 1000 viewers to screen sharing with sounds, this community platform is leaving no stone [...]

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I just finished watching the JK Rowling movie, ‘Magic beyond Words’. I loved it to the core, felt at ease with myself as an entrepreneur, smiled and wondered that we are all products of our consistent efforts.  Branding is a one time thing, for most business owners.       Brand identity and development can [...]

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“Too much work, I am starting everyday at 8 and finishing up by 9 and even 10 at times”, said the co-founder while on an impromptu call amidst the daily exchange of emails and spreadsheets.  Understanding that it is one such phase of typical startup growth cycle I quipped, Isn’t that what we hoped and [...]

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Create Strategic Brand Touchpoints for Recall and Growth

Create Strategic Brand Touchpoints for Recall and Growth

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“No one can beat a marketing person’s thought process :)” That’s what one of the C-suite leaders mentioned about one of the ideas that I recommended in our discussion around a campaign. After considerate reasoning, they agreed to go ahead with it. The idea about brand touchpoints to make aware for new startups and business [...]

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How to (Easily) Start Planning Out your Content Strategy

How to (Easily) Start Planning Out your Content Strategy

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Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don't have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not [...]

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10 Proven Visual Marketing Strategies for Brand Growth

10 Proven Visual Marketing Strategies for Brand Growth

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We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media [...]

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The Prominent Change In Web Designing And Branding In Past Few Years

The Prominent Change In Web Designing And Branding In Past Few Years

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Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades.  We all took advantage of this, but branding tops the list. Want to know how? [...]

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