Branding Blog - Branding Agency in India | Strategic Brand Consultancy | Brand Marketing Companies in India | 30TH FEB

Crafting Unique Brands, Identities & Narrative through Brand Consultation Services

Crafting Unique Brands, Identities & Narrative through Brand Consultation Services

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Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, "Wherever you go, our network follows." Or consider the whimsical ZooZoos, who captivated audiences with their quirky charm during the Indian Premier League (IPL).  Then there's Amul's enduring "Amul Girl," who [...]

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Unlocking Success: How Brand Consulting Services Transform Businesses

Unlocking Success: How Brand Consulting Services Transform Businesses

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"In the age of infinite choice, people want to do business with brands they feel an emotional connection to." – Bryan Kramer Marketers are chasing attention. Customers are adopting digital detox. Business owners are trying to stay relevant and relatable to their audience.  As market trends and consumer preferences shift rapidly, the ability to adapt [...]

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Navigating the Branding Landscape: Why Businesses Need Brand Consultants

Navigating the Branding Landscape: Why Businesses Need Brand Consultants

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As a business owner, you've dedicated yourself to crafting a brand that reflects your vision and values. You've meticulously picked an idea and carved it into a story with your chosen colours, confident messaging, and designed a brand identity that speaks volumes about your business ethos. However, amidst the excitement of building your brand, you [...]

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Why Does Your Business Need a Branding Agency in 2024?

Why Does Your Business Need a Branding Agency in 2024?

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Imagine this: You're at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but none truly stand out. How do you navigate this as a potential customer in such an overwhelming landscape? The answer: be a brand that resonates. A strong brand identity isn't [...]

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How does branding play a crucial role in building customer loyalty?

How does branding play a crucial role in building customer loyalty?

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We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing lasting loyalty. It's no longer adequate to offer a good product or service simply. Customers are looking for What's More in the offer. And those who are informed consumers desire [...]

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Leverage your Brand Growth process and 3x the ROI through Integrated Brand Marketing Services

Leverage your Brand Growth process and 3x the ROI through Integrated Brand Marketing Services

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Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no growth in business, he said maybe the marketing is not effective and we reflected that another reason could be, that too many marketers are cluttering the space and hence we [...]

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Community Marketing in the Age of Consumerism. How can a brand consultant or branding agency steer  your traditional business  to growth?

Community Marketing in the Age of Consumerism. How can a brand consultant or branding agency steer your traditional business to growth?

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Brand Consultants and marketers who steer the brand marketing campaigns believe  the gears of consumerism, community, and commerce are constantly shifting. The traditional business model once centered solely around transactions, now requires a nuanced understanding of consumer behaviour and active community engagement.  We are in an era of  connectivity and conscious consumerism where the role [...]

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Digital Advertising in 2024, How AI will influence Performance Marketing Matrices?

Digital Advertising in 2024, How AI will influence Performance Marketing Matrices?

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As we enter 2024, the brand marketing industry is poised for transformative changes.  From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands and marketers are navigating through a dynamic landscape where innovation and customization reign supreme.  Read more to know how. Artificial Intelligence (AI) and Machine Learning (ML) in Digital Advertising In [...]

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FOMO as a Marketing Strategy: Leveraging the Power of ‘Fear of Missing Out’ to Boost Your Brand

FOMO as a Marketing Strategy: Leveraging the Power of ‘Fear of Missing Out’ to Boost Your Brand

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In the marketing realm, where capturing the target audience's attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent psychological phenomenon marketers have harnessed with remarkable effectiveness is the Fear of Missing Out (FOMO). This strategy taps into the innate human fear of being excluded or left behind, driving [...]

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Traditional Businesses – How Branding is the Key to Online and Offline Expansion

Traditional Businesses – How Branding is the Key to Online and Offline Expansion

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In today's business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and offline worlds merge, it's crucial for these businesses to navigate both seamlessly. That's where branding comes in. In this exploration, we'll see how branding helps traditional businesses expand across digital [...]

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Top B2B Brand Marketing Trends as Picked by the CMOs for 2024

Top B2B Brand Marketing Trends as Picked by the CMOs for 2024

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Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it's a need. A much-required element to chase consumer preference over competition by the businesses to gain top-of-mind recall and preference. Chief Marketing Officers (CMOs) across the globe are carefully developing strategies that take into account [...]

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14 years Stronger!! Celebrating our Branding Agency 30TH FEB

14 years Stronger!! Celebrating our Branding Agency 30TH FEB

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14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean ~ I am Harvard material :| Life is what happens when you plan something else! Entrepreneurs are those who have a Plan B even for life :) Well! This year [...]

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How Our First Residential Workation Helped Us in Internal Branding and Team Bonding

How Our First Residential Workation Helped Us in Internal Branding and Team Bonding

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Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn in one space while creating moments – that lead to increased productivity and creativity. That’s what we lived on 30TH FEB’s first-ever residential work-cation. It was a great way to [...]

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How to Build Brand Awareness on Social Media?

How to Build Brand Awareness on Social Media?

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Have you ever realized the need for a brand awareness strategy? When carried out effectively, your company can be the most widely known brand among your target audience. To get there, however, you must employ methods that promote interaction with your target audience. This explains why social media is essential for your brand-building campaign. The [...]

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7 Reasons Why You Need to Hire a Brand Marketing Agency to Level Up Your Branding

7 Reasons Why You Need to Hire a Brand Marketing Agency to Level Up Your Branding

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According to Forbes, unattractive website designs can result in 38% of visitors to stop responding, yet modifying the colour theme of your marketing materials might boost brand recognition by up to 80%. Among all consumers, 59 percent buy from well-known brands. To put it in another way, the more individuals who appreciate and recognise your [...]

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What are the Branding trends for the year 2023?

What are the Branding trends for the year 2023?

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The year 2023 is just weeks away now and the brands are busy monitoring their year-long performance, ROIs and analytics. Brand marketing trends have fast evolved into the new normal making it essential for marketers to keep up with the trends. There is a continuous evolution of branding trends in the newly evolved marketing ecosystems [...]

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Branding 2023 and Why it is Important for Your Business Growth?

Branding 2023 and Why it is Important for Your Business Growth?

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Do you know a brand has the real power to exhibit the personality of any company? A company may be able to distinguish itself from rivals and create a positive impression due to its branding, a sophisticated fusion of voice, style, colour schemes, font selections, and narrative. When executed properly, a strong brand promotes a [...]

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Key Performance Indicators by Content Type that a Brand Marketer Must know

Key Performance Indicators by Content Type that a Brand Marketer Must know

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Are you aware of the term “currency of the internet''? The currency of the internet is “Content” and brands must concentrate on producing a wide variety of good meaningful content to engage their target audiences, reach new audiences or geographies. Content is also a powerful tool to add value to consumers and attract new prospects.  [...]

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How to use Instagram Reels for Business and Brand Growth?

How to use Instagram Reels for Business and Brand Growth?

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How to use Instagram Reels for Business and Brand Growth? Did you know almost 2/3rd of the NBA franchises use Instagram reels (As per Influencer Marketing Hub)? You know the drill. If the NBA is doing it, you should do it as well right? So what are Instagram Reels? Long story short, Instagram Reels are Instagram’s [...]

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How Does Lack of Planning Affect Personal Branding

How Does Lack of Planning Affect Personal Branding

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Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives you. Everyone seeks professional attention, eyeball grabbing workprofiles on social media and the impressive curriculum vitae, well that is the very introduction of your personal brand. But did you knew [...]

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