Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this beautiful video, it is humorous [...]
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Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers [...]
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Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need [...]
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Telegram surpassed 500 million active users in January this year. Telegram is no longer just a Pro version of whatsapp but it is fast getting better at multiple fronts. From background animations to 2-step verifications, from group video calls with upto 1000 viewers to screen sharing with sounds, this community platform is leaving no stone [...]
read moreI just finished watching the JK Rowling movie, ‘Magic beyond Words’. I loved it to the core, felt at ease with myself as an entrepreneur, smiled and wondered that we are all products of our consistent efforts. Branding is a one time thing, for most business owners. Brand identity and development can [...]
read more“Too much work, I am starting everyday at 8 and finishing up by 9 and even 10 at times”, said the co-founder while on an impromptu call amidst the daily exchange of emails and spreadsheets. Understanding that it is one such phase of typical startup growth cycle I quipped, Isn’t that what we hoped and [...]
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“No one can beat a marketing person’s thought process :)” That’s what one of the C-suite leaders mentioned about one of the ideas that I recommended in our discussion around a campaign. After considerate reasoning, they agreed to go ahead with it. The idea about brand touchpoints to make aware for new startups and business [...]
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Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don't have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not [...]
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We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media [...]
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Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades. We all took advantage of this, but branding tops the list. Want to know how? [...]
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Red Bull, Coca Cola and Ford, those are the brands that always believed in being illogical at times. Every time, they did it they experienced grand success. Call it the weirdness, rawness logic or just illogic - it has worked because it lived the brand expectations. For picking a great ‘Brand Name’ you need to [...]
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Will video marketing help you grow your business? Well, Yes. But Why? You may ask. Would you prefer to go through a whole book of 100-200 pages to understand a topic or watch a tutorial video of 20 minutes? Watch the video! Simply because it saves time, has visual effects that help in learning faster, [...]
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A decade. It feels like yesterday when I started with one goal, “to give my best and sustain for the first 2 years” thinking I can always get back to a job if this didn’t work out And after the first 2 years of running this ‘business’ I told myself, “You can’t quit - how [...]
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Content is the king. You know this already, which is why you need to focus on providing great content to represent your company's reputation. In this digital era, people are more concerned about getting some tips through blogs or in video form before making any buying decision. There are certain brands like Evernote, Rolex and [...]
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Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. The goal of Personal Branding is to advance an individual’s career, increase their circle [...]
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What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo of McDonald’s? Did he read the sign? What do you think must be the reason behind this excitement? The only answer to this is, the connection that he might have [...]
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Building a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything that you do and give your 200% as success does not come to those who use shortcuts. Well shortcuts work for short timed campaigns but not in case of branding. [...]
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Brand marketing is evolving every day. With social media the marketing spaces have turned chaotic. Customers are informed and picky at the same time. Smart gadgets and apps limit the brand spaces as the choice is more with consumer and less with the brands. Brand marketers are consistently working on creating brand building paradigms that [...]
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Early 2010, on a bright spring morning, I remember sitting in a cafe in Faridabad when my friend Gagan called to discuss an event his company was planning. He thought that I was still with my erstwhile employer. We discussed a lot of ideas, and during the course of our discussion, I told him that [...]
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Social media has been rapidly gaining ground as a digital channel for brand management, rather than just being a tool for socializing. It is, in fact, one of the most powerful marketing tool for both upcoming and established businesses. The reasons are many. Not only is it less expensive, the advertisements can also be personalized [...]
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