Recently I have come across some unexpected up gradations in the ongoing retail boom in India. Talking about the planned and yet to be implemented changes in Indian retail I can only say that sooner or little later, Indian retail formats and layouts are subjected to be marked obsolete. Or we can also say, that this might also lead...

Retailing is the Buzzword, which is not here to buzz off and is making places all over. Be it the newspapers, the magazines, the hoardings, the media, the FDI and what not? Everywhere and Everybody are interested in talking about Retail Segment. It’s a preferred segment for all. It’s considered bright in terms of future and it’s happening!!!!So, lets...

Brand Re-launch, the other side of the story.It’s not merely about modifying the outlook. Brand Re-launch, I always wondered that its just the outlook and reinventing the brand elements. Following I believe are the major things we notice as a naïve consumer: 1.The new design 2.The refreshed advertisements 3.A colorful packaging 4.Sometimes a new tag line 5.New brand ambassador...