Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing number of consumers online – brands are realizing it is important to have a strong online presence. Just reaching to the World Wide Web through a website is not enough [...]
read more
Brands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about each of it on the several media’s it becomes significant to reach out to the consumers. The touch-points are increasing everyday and with the media impact increasing multi-fold, it is [...]
read more
Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time, in this competitive scenario establishing a brand has become prime importance. You not only need to be heard and talked about but you also need to stand out visually. Mind [...]
read more
Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice. Each brand voice out their message loud, they customize it to reach the right people, make it consumer friendly and voice in a way that they get to hear back. A Brand Voice is [...]
read moreVisual brand language is branding terminology for a unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the brand and the consumer. -Wikipedia What makes [...]
read moreDefining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is either shared through an advertisement, a brand tagline, a particular campaign etc. It is believed to convey your personality, the things for which the brand should be known for and [...]
read more
I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to re-direct your energies to something else, something productive and may be something like new service development, new business development and a new business strategy. What to do? Find a mentor [...]
read more
When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that all one could think of a brand design at the start is a logo. Logo is just like the icing on the cake. A brand is like the entire cake. [...]
read more
Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t work.” Saying so, feels good that yes failure is not an end it is only an event which no one would like to repeat. Start-up Brands mostly look for constant [...]
read moreAdvertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it. A brand owner often assumes his brand healthy based on its popularity & attractiveness without analyzing a bit on the demand of it. An idea is most difficult to sell and that is [...]
read more
Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to do something, obsession to chase and achieve something! And passion is something which only results into satisfaction of mind n heart. Most of the people who follow passion don’t worry [...]
read more
Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is, in terms of – Utility | Proposition | Benefits | Communication | Value A brand can we creative is many ways. A creative communication leads to a great recall and [...]
read moreGone are the days when branding was all about a beautiful identity. People who believe in creating brands – go by logic and others just design it. A design is an integral part of a brand but it should advocate the concept, the identity and the brand elements. The future of branding doesn’t seem to [...]
read more
When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it takes a lot of you to create & establish a brand. So many times it happens that we get too involved into it, we love to experiment with the graphics, [...]
read more
360 Degree Brand Building at 30thfeb Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have seen lot of graphic designers trying to become brand experts which is a very welcome idea. And also lot of start-ups tend to take [...]
read moreFor almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand. A usual brand brief is something like this, ‘Brand is the crux of their business and they need it to be the best. They have a fair idea of design, [...]
read more
A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and that is why you should be very open towards it. People must invest constantly in a brand. They should have a Brand Center which shall always be working closely for [...]
read moreAlas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose. And with changing lifestyles – it is a must to observe – what we eat! Organic Brands are increasing multi-folds. From what you keep in your living room to what [...]
read more
I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not going to help. It never will help. Why do it then? This is the easiest thing to do. Yes, all you have to do is – to drop your dreams [...]
read more
2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of products/services and the digital world has made it all the more complex. The start-ups are flourishing, the demand is increasing for the value driven service provider – no matter how [...]
read more