30TH FEB

7 Common Reasons for Re-branding and when not to Re-brand

By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need...

External Brand Audits – The Checklist to improvise!

By Jigyasa on Mar 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also...

Brand Audits – Why and How?

By Jigyasa on Mar 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

  Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination...

Better Brand your Business in 2014

By Jigyasa on Feb 14, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Start-up Brands | 0 comments

For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...

4 years of 30TH FEB…Many more to go!

By Jigyasa on Nov 16, 2013 in 30TH FEB, Entrepreneurship, Start-up Brands | 2 comments

Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to...

Brand Smart – Gain the Cost Advantage

By Jigyasa on Sep 16, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time,...