30TH FEB

What not to do when you Re-Brand? (Re-branding)

By Jigyasa on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative...

7 Common Reasons for Re-branding and when not to Re-brand

By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need...

External Brand Audits – The Checklist to improvise!

By Jigyasa on Mar 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also...

Internal Brand Audits

By Jigyasa on Mar 24, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Start-up Brands | 2 comments

In the last post, we talked about the Significance and Need for Brand Audits. Going further in the series, we will detail out the steps...

Brand Audits – Why and How?

By Jigyasa on Mar 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

  Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination...

Better Brand your Business in 2014

By Jigyasa on Feb 14, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Start-up Brands | 0 comments

For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...