30TH FEB

Startup Branding– Get the basics right!

By Jigyasa on Nov 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

A small step of careful branding can bring about a bigger change for your business entity. It can make you a household name and a...

High 5! 30TH FEB’s 5th anniversary!

By Jigyasa on Nov 15, 2014 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 4 comments

“I couldn’t wait for success, so I went ahead without it.”:) – Jonathan Winters Monday, November 17, 2014 marks the 5 years to 30TH FEB,...

Logo Design – Most Common Mistakes to Avoid

By Jigyasa on Nov 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 2 comments

Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire...

Brand Voice – Do the Brands need to draw a Line?

By Jigyasa on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing | 0 comments

Brand Voice is how a brand speaks to its customers.  It is the way they communicate through a fancy copy, a strong message, an advertisement...

Being Ordinary and Entrepreneurship!

By Jigyasa on May 31, 2014 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

Being human – the name came into my mind and I pondered OMG! Being human is such a big thing, is now a big brand,...

Who should Audit the Brand?

By Jigyasa on Apr 4, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we...