Brand Voice – Do the Brands need to draw a Line?

By Jigyasa on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing | 0 comments

Brand Voice is how a brand speaks to its customers. It is the way they communicate through a fancy copy, a strong message, an advertisement...

External Brand Audits – The Checklist to improvise!

By Jigyasa on Mar 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also...

Brand Audits – Why and How?

By Jigyasa on Mar 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination...

Better Brand your Business in 2014

By Jigyasa on Feb 14, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Start-up Brands | 0 comments

For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...

Brands going Digital – Some Common Mistakes to avoid socially!

By Jigyasa on Dec 24, 2013 in Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 4 comments

Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are...

The Content Strategy for your Brand

By Jigyasa on Nov 7, 2013 in Brand Strategy, Communication Strategy, Content Marketing, Marketing, Start-up Brands | 0 comments

Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing...