Dream, Follow and Take Charge.

By Jigyasa on Sep 24, 2011 in 30TH FEB | 0 comments

Now this is very important. The basic ingredient to the recipe of success is indeed to – ‘Take Charge’.  Until we take charge of our...

Start-up Branding!

By Jigyasa on Sep 14, 2011 in Brand Strategy, Entrepreneurship, Start-up Brands | 0 comments

While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a...

Branding a State – Brand Bihar

By Jigyasa on Sep 1, 2011 in Marketing | 0 comments

Yes, the portal about Bihar says it is a brand and if you go through it you will actually get to know some good things...

Anna Hazare: Brand Personified.

By Jigyasa on Aug 25, 2011 in Challenges for Start-ups, Personal Branding | 0 comments

Anna Hazare, the man needs no introduction. But why am I writing about him? I am here to write about the Brand Anna.  The factors...

Inspire On.

By Jigyasa on Aug 17, 2011 in 30TH FEB | 0 comments

Have you ever wondered that the only solution to fight situations out is to get inspired to be out of them? Yes – No- Never thought about...

By Jigyasa on Jun 27, 2011 in Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Wow! Social Media had allowed us to be brands quite easily. The boom is big and is growing. Earlier it was about websites – then...

Do NOT feel SMALL.

By Jigyasa on Jun 23, 2011 in 30TH FEB | 0 comments

Have you ever changed your dream? Have you ever stepped down from your ambition? Have you ever started under-estimating yourself? Do YOU feel SMALL? I think...

How do you value other people’s time?

By Jigyasa on Jun 6, 2011 in Challenges for Start-ups, Entrepreneurship | 0 comments

Have you even been into a situation – when all you are asking somebody is to respond and the other person just don’t care! Yes,...

Take Ownership on World Environment Day

By Jigyasa on Jun 5, 2011 in 30TH FEB | 0 comments

observations-learning-experience-insights

The E’s in Entrepreneurship

By Jigyasa on May 30, 2011 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

Entrepreneurship starts with: -Energy – Enthusiasm – Enterprising – Efficient – Efficacy I discussed the above in my first phase of learning here. Today when I...

Do we get enough of Ideas?

By Jigyasa on Apr 8, 2011 in 30TH FEB | 0 comments

A lot is been said and discussed about, Idea – Generation, Idea – Sharing & Idea Execution. Entrepreneurs take up an idea quickly but only...

"McWeddings" at McDonald’s

By Jigyasa on Feb 15, 2011 in Brand Strategy, Marketing | 0 comments

Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation...

Mall Ignorance!

By Jigyasa on Jan 26, 2011 in Marketing | 0 comments

Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all...

When STARS come down to Malls!

By Jigyasa on Jan 22, 2011 in Communication Strategy, Marketing | 0 comments

Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as...

Way to 2011…..Happy New Year

By Jigyasa on Dec 31, 2010 in 30TH FEB | 0 comments

observations-learning-experience-insights

Diwali Wishes from Team 30TH FEB

By Jigyasa on Nov 6, 2010 in 30TH FEB | 0 comments

observations-learning-experience-insights

New & Improved – Brands/Marketing?

By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing | 0 comments

Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...

Happy Independence Day :)

By Jigyasa on Aug 15, 2010 in 30TH FEB | 0 comments

observations-learning-experience-insights

Is GREEN the color for Future Brands?

By Jigyasa on May 7, 2010 in Marketing | 0 comments

Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as...

McDonalds – Communication Strategy

By Jigyasa on Feb 28, 2010 in Communication Strategy | 0 comments

McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL...