Not every growth challenge is a marketing issue. Sometimes, the problem lies deeper in how your brand is perceived, positioned, and presented. An e-commerce brand reached out to our team after watching a YouTube video where our Founder & Chief Brand Strategist, Jigyasa Laroiya spoke about Shopify and Meta Ads. The brand had a strong product portfolio and a...
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Sweet 16 people say is a transition year. Isn’t that how when we talk about a child turning 16. The year 2025 marks 16 years of 30TH FEB. The reflection feels like a surreal roller coaster, a tumultuous journey well travelled. I feel like the transition has happened and what we see today is transformation in progress from here on. Writing...
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You’ve been running campaigns, posting regularly, and investing in digital marketing, yet something feels off. Growth feels slower than it should. Engagement isn’t translating into trust. Your message doesn’t seem to connect as deeply as it once did. If this sounds familiar, you’re not alone. Many businesses focus heavily on marketing execution, without realizing that the foundation of their...
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Walk into any small or mid-sized business in India, whether it’s a family-run manufacturing unit, a homegrown D2C brand, or a service company trying to go national – and you’ll notice a pattern. The product/service is good. The intent is great. The growth? Well, almost stuck. India alone has over 6.3 crore MSMEs, contributing more than 30% of our...
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You’ve got a capable marketing team, a creative agency, maybe even a performance partner. Campaigns are running, your brand is visible, and yet it doesn’t feel like it’s all working together. It’s a common story and a reality that many growing brands are facing. Many businesses require strategic prowess at the time of maturity. Now, the question is, why...
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Our world is rapidly evolving, the business landscape is going through digital disruption, shifting consumer behaviors, and hyper-competition. Businesses can no longer rely on clever logos or catchy taglines alone for branding or brand marketing. Business relevance and future readiness are more about building strong and strategic brand foundations that align with both their purpose and growth vision. This...
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Let’s be honest, in the world of B2B branding, is still one of the most underrated concepts. It’s often treated like window dressing: the logo, the fonts, the brand colors, maybe a clever tagline – all the things that make a company look polished, but not necessarily as something that helps in selling better. Most believe that the...
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There’s a common misconception in marketing that bigger reach equals better growth. It is often believed that if your brand shows up in more places, to more people, with broader messaging, you’ll win the market. But we live in the age of social media and AI, where attention is scarce, competition is relentless, and trust is the real...
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Let’s be honest here, AI isn’t knocking on the door anymore, it’s already in the room, rearranging the furniture and settling day by day. If you’ve spent even a week in marketing over the last year, you’ve felt the shift. From AI-generated copy to real-time ad personalisation, it’s not some future fantasy. It’s already reshaping how we build,...
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Yes, you are doing good. Your brand is growing. But is it growing fast enough? Are you truly scaling, or just running on autopilot? Do you feel stuck or redundant in your growth journey? Do you often struggle to leap, not just a step? 3x, 4x, 10x—these aren’t just promised numbers. They are achievable outcomes. But not through...
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Business lifecycles should be ever-evolving. And so the business ecosystems, technology is bringing shifts with AI, workplaces are experiencing a huddle between hybrid/ remote and gig workers. As a result, businesses in various domains are experiencing their make-or-break moments. Moments when growth is no longer guaranteed or moments of bigger impact. Critical decisions can mean the difference between soaring...
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Did You Know? A consistent brand presence across platforms can boost revenue by up to 33%—yet over 80% of rebrands fail to make the desired impact. The reason? Many businesses jump into rebranding without truly understanding what their audience values most. In a time where customer loyalty is currency, even a minor misstep in your brand refresh can...
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Here’s a quick test for you. What’s the first thing that comes to your mind when you hear the name ‘Amul’? Is it the utterly butterly delicious girl? The witty billboard ads? Or the trust of generations? Now, how about why you think that way? Most people can’t tell. And that’s okay because that’s the power of strong...
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Introduction In a world where attention spans are shorter than TikTok videos and authenticity drives engagement, branding isn’t optional anymore—it’s essential. Whether you’re a solo creator, a startup founder, or scaling a business, you’re probably facing a big question: Should you focus on building a personal brand or a business brand? Here’s the thing—both are powerful. Both can build...
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Why Brand Consulting Matters: The Hard Truth About Branding In today’s digital-first world, 90% of consumers expect brand consistency across all platforms, yet more than half of businesses struggle with it. A study by Lucidpress revealed that inconsistent branding can lead to a 23% revenue loss annually. Think of it this way: You walk into a supermarket looking for...
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The average person spends over 147 minutes a day on social media. And let’s be real—most of that time is spent mindlessly scrolling through Reels. In a world where content gets skipped in under 3 seconds, brands are fighting for one thing: attention. But attention isn’t enough. The real game is about holding interest, converting viewers into customers,...
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Think about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO, or the corporate brands like PWC, Accenture, or even ICICI Bank. Now, consider those who made a promise but failed to gain traction beyond a point, that could be their friends and family, their home markets, or the initial hype. What...
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Website accessibility ensures that all users, including those with disabilities, can interact with and navigate a website effectively. It isn’t just about compliance with laws or guidelines like the Web Content Accessibility Guidelines (WCAG); it’s about creating equal access for all. Accessibility is also a cornerstone of effective UI/UX design. A well-designed, accessible website enhances the user experience...
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Brands are striving to optimise. Your customer profile is not just a ‘30-40 age group, working in corporate, married, etc. Your customer profile is more like a 30-40 age group, working class, married, reads Bloomberg, loves to travel, surfs phone, and is more active on LinkedIn than Instagram, also uses meditational and music apps, etc. That is one...
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What if your customers did your marketing for you? Imagine leveraging content created by real users—whether it’s photos, videos, or reviews—sharing their authentic experiences with your brand. Not only does this content humanize your brand, but it also builds trust and drives conversions. Welcome to the world of User-Generated Content (UGC)—a marketing tool transforming how brands engage with...
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