Think about the last time you ordered food online. Why did you choose that specific restaurant? Was it the attractive branding, the glowing reviews, or the promise of consistent quality? Now, imagine scrolling past a restaurant with no logo, blurry photos, and unclear messaging—would you risk trying it? Probably not. This isn’t just anecdotal. According to a recent...
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Recent studies suggest that 79% of consumers say user-generated content (UGC) significantly influences their purchasing decisions. Brands can no longer afford to ignore the potential of user generated content. Gone are the days of passive marketing—consumers are now active participants, creating, sharing, and shaping brand narratives in real time. At 30TH FEB, we believe that UGC is more...
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Let’s say you walk into your local supermarket store and see a sign offering “Buy 1 Get 1 Free” on a popular brand of snacks. Even if you didn’t plan to buy snacks that day, the offer feels too good to resist (we’ve all picked stuff from such offers). Now think about online shopping during India’s festive season...
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Businesses that rely on intangible offerings face a unique branding challenge. Consider this: 81% of consumers conduct online research before making a service-based purchase decision, according to a study by BrightLocal. For services like legal consulting, financial advising, or digital marketing, the absence of a physical product makes trust the cornerstone of customer acquisition and retention. At 30TH...
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Selecting the right branding agency for your business is one of the most critical decisions you’ll make in 2025. With branding being a fundamental part of your company’s identity and long-term success, choosing an agency that understands your vision and can deliver on it is essential. But how do you navigate the complex landscape of branding agencies to...
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We live in a 5G world that is hyperconnected. Due to this, the way consumers interact with brands has evolved dramatically. From scrolling through social media feeds and browsing websites to engaging with mobile apps, receiving email campaigns, or walking into physical stores, the customer journey is no longer linear—it’s a web of touchpoints. For businesses, this presents...
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When it comes to propelling your business forward, two critical players often emerge: branding agencies and marketing agencies. While their roles may seem similar and even overlap in some areas, they each bring unique strengths to the table. Deciding which agency to partner with—or when to leverage both—can make a significant impact on your business’s long-term success and...
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In an era where consumers are bombarded with messages at every turn, standing out isn’t enough—your brand needs to create a lasting impact. At 30TH FEB, we go beyond catching attention; we turn fleeting moments into meaningful interactions that foster loyalty and drive growth. Since 2006, we’ve been pushing the boundaries of brand strategy, keeping pace with evolving...
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In the ever-evolving world of business, brands face unique challenges that demand innovative solutions. Whether it’s finding a voice in a crowded marketplace, connecting with the right audience, or refreshing an outdated brand identity, the journey to success is never straightforward. It takes strategy, creativity, and a deep understanding of what makes a brand resonate. At 30TH FEB,...
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Spirit Bohemian’s journey is a testament to the power of thoughtful branding strategy and digital innovation. This unique online platform, dedicated to curating immersive travel stories, catered to adventurers seeking authentic and offbeat travel experiences. Even before the global travel disruptions caused by the pandemic, Spirit Bohemian was deeply committed to offering travelers a deeper connection to India’s...
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Does your brand struggle to capture attention in a sea of competitors? In an era where consumer choices are vast and attention spans are short, standing out requires more than just a logo and a tagline—it demands a compelling and cohesive brand narrative. This is where a brand consultant becomes invaluable. With a profound understanding of consumer psychology...
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In a bustling marketplace where every storefront vies for attention, creating a brand that stands out is more critical than ever. Amid the clamour of flashy signs and loud promotions, a well-defined brand strategy serves as your beacon, guiding your brand identity, shaping customer perceptions, and fueling business growth. Think of your brand strategy as the architect of...
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Ever wonder why the little Amul girl in her polka-dotted frock and playful wink lingers in your memory? Or why hearing “Fevicol” instantly evokes thoughts of unbreakable bonds (and maybe a few chuckles from those iconic ads)? That’s the undeniable power of branding. It’s the secret weapon that sets businesses apart in a saturated market. But branding is...
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In 2025, the global brand marketing landscape is projected to reach $690 billion, with businesses increasingly prioritizing branding to drive growth and customer loyalty. Yet, only 46% of small businesses believe their branding is consistent across platforms. This gap represents both a challenge and an opportunity for businesses looking to stand out. Choosing the right brand marketing agency...
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In today’s competitive business landscape, brands that stand out don’t just survive—they thrive. Companies with strong, memorable branding are 23% more profitable than their peers, according to a recent survey by Lucidpress. But building a brand that lasts takes more than a catchy logo or tagline—it requires strategy, consistency, and expertise. That’s where a professional brand marketing agency...
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Imagine you’re training for a marathon. You’ve been running regularly, logging miles, and trying your best to stay on track. You’ve read a few articles about running form and nutrition, but as the race day approaches, you realise something’s missing. Despite all your efforts, you’re not improving your speed, you’re exhausted after every run, and you feel uncertain...
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As we step into 2025, the branding world is at a pivotal moment. Did you know that 80% of consumers are more likely to purchase from brands that offer personalized experiences? Or that 73% of Gen Z say they actively seek brands aligned with their values? These figures highlight one undeniable fact: staying relevant in today’s fast-evolving marketplace...
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In a world overflowing with choices, where customers are bombarded with countless options daily, making your business unforgettable is a survival skill. A powerful brand doesn’t just catch the eye; it captures hearts and fosters loyalty, turning casual customers into lifelong advocates. However, creating such a brand needs strategy, consistency, and creativity. This is where brand marketing takes...
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Imagine you’re the founder of a thriving business. Your product or service is stellar, your team is dedicated, and you’re seeing steady growth. But something’s not quite right. You’re inundated with generic marketing advice, struggling to allocate your marketing budget effectively, and feeling overwhelmed by the complexities of the digital landscape. Sound familiar? You’re not alone. Many founders...
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The business landscape is fiercely competitive, standing out isn’t just important—it’s imperative. Whether you’re a startup, eager to disrupt the market, a small business striving to scale, or a large corporation looking to sustain leadership, branding is the key to unlocking your full potential. Navigating growth challenges—differentiation, consistent messaging, and adapting to rapid market shifts—requires a robust brand...
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