Is Your Brand Strategy Actually Working?
Let’s identify gaps in your positioning, messaging, and marketing—and fix what’s holding growth back.
Over the past decade, Digital Marketing has quietly become the default growth engine for any business—small, medium, or large. The reason is accessible tools such as paid ads or social media or platforms like Google or Meta, which have made it incredibly easy to launch targeted campaigns in a matter of hours, track performance in real time, and adjust...
read more“We have a marketing team of 15+, so execution is not a problem…but we don’t have a long-term plan.” “We are doing a lot of marketing…but something still feels off.” This is usually how the conversations begin when we sit down with the leadership teams during brand audits. Then we go a level deeper, speaking to the sales team,...
read moreSomeone may ask…What’s in a name? Well, for a brand – EVERYTHING. Naming a brand was once seen mostly as a creative decision. At least for the creative agencies. The brief used to be quite direct: come up with something catchy, memorable, aesthetically pleasing, or based on the brand’s history. And then the lists would arrive with dozens of...
read moreThe food and beverage space in India is booming. Or to better put it, the “CONSCIOUS” food and beverage space is booming across the globe. The consumer is informed, health-conscious, label-aware, and curious as to what ingredient goes in the making. Be it snacks, functional drinks, fresh produce, probiotics, farm/organic produce are all growing faster than ever. But it’s...
read moreOver the years at 30TH FEB, we have audited and worked with a wide spectrum of consulting and advisory brands in the service sector. We have worked with highly skilled HR Consulting firms across compliance structuring, leadership advisory, talent management, DEI advisory, and HR digitisation. We have worked with founders and HR leaders who can diagnose organisational misalignment to...
read moreNot every growth challenge is a marketing issue. Sometimes, the problem lies deeper in how your brand is perceived, positioned, and presented. An e-commerce brand reached out to our team after watching a YouTube video where our Founder & Chief Brand Strategist, Jigyasa Laroiya spoke about Shopify and Meta Ads. The brand had a strong product portfolio and a...
read moreSweet 16 people say is a transition year. Isn’t that how when we talk about a child turning 16. The year 2025 marks 16 years of 30TH FEB. The reflection feels like a surreal roller coaster, a tumultuous journey well travelled. I feel like the transition has happened and what we see today is transformation in progress from here on. Writing...
read moreYou’ve been running campaigns, posting regularly, and investing in digital marketing, yet something feels off. Growth feels slower than it should. Engagement isn’t translating into trust. Your message doesn’t seem to connect as deeply as it once did. If this sounds familiar, you’re not alone. Many businesses focus heavily on marketing execution, without realizing that the foundation of their...
read moreWalk into any small or mid-sized business in India, whether it’s a family-run manufacturing unit, a homegrown D2C brand, or a service company trying to go national – and you’ll notice a pattern. The product/service is good. The intent is great. The growth? Well, almost stuck. India alone has over 6.3 crore MSMEs, contributing more than 30% of our...
read moreQuick Answer A Strategic Brand Consultant helps businesses align brand positioning, messaging, marketing, and business goals to build a consistent brand identity and support sustainable growth. By identifying communication gaps and creating an actionable brand strategy, businesses can improve clarity, consistency, and customer engagement. You’ve got a capable marketing team, a creative agency, maybe even a performance partner. Campaigns...
read moreSummary: Brand consulting services help a business define, sharpen and implement its brand strategy, covering positioning, messaging, brand architecture, visual identity and marketing alignment, so that every customer touchpoint supports long-term business goals. Our world is rapidly evolving, the business landscape is going through digital disruption, shifting consumer behaviors, and hyper-competition. Businesses can no longer rely on clever logos...
read moreLet’s be honest, in the world of B2B branding, is still one of the most underrated concepts. It’s often treated like window dressing: the logo, the fonts, the brand colors, maybe a clever tagline – all the things that make a company look polished, but not necessarily as something that helps in selling better. Most believe that the...
read moreThere’s a common misconception in marketing that bigger reach equals better growth. It is often believed that if your brand shows up in more places, to more people, with broader messaging, you’ll win the market. But we live in the age of social media and AI, where attention is scarce, competition is relentless, and trust is the real...
read moreLet’s be honest here, AI isn’t knocking on the door anymore, it’s already in the room, rearranging the furniture and settling day by day. If you’ve spent even a week in marketing over the last year, you’ve felt the shift. From AI-generated copy to real-time ad personalisation, it’s not some future fantasy. It’s already reshaping how we build, deploy,...
read moreDid You Know? A consistent brand presence across platforms can boost revenue by up to 33%—yet over 80% of rebrands fail to make the desired impact. The reason? Many businesses jump into rebranding without truly understanding what their audience values most. In a time where customer loyalty is currency, even a minor misstep in your brand refresh can...
read moreBrand positioning vs messaging is the most common confusion for startups and new brands. Here’s a quick test to see why it matters. What’s the first thing that comes to your mind when you hear the name Amul? Is it the utterly butterly delicious girl? The witty billboard ads? Or the trust of generations? Now, how about why you...
read moreIntroduction In a world where attention spans are shorter than TikTok videos and authenticity drives engagement, branding isn’t optional anymore—it’s essential. Whether you’re a solo creator, a startup founder, or scaling a business, you’re probably facing a big question: Should you focus on building a personal brand or a business brand? Here’s the thing—both are powerful. Both can build...
read moreWhy Brand Consulting Matters: The Hard Truth About Branding In today’s digital-first world, 90% of consumers expect brand consistency across all platforms, yet more than half of businesses struggle with it. A study by Lucidpress revealed that inconsistent branding can lead to a 23% revenue loss annually. Think of it this way: You walk into a supermarket looking for...
read moreThe average person spends over 147 minutes a day on social media. And let’s be real—most of that time is spent mindlessly scrolling through Reels. In a world where content gets skipped in under 3 seconds, brands are fighting for one thing: attention. But attention isn’t enough. The real game is about holding interest, converting viewers into customers,...
read moreThink about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO, or the corporate brands like PWC, Accenture, or even ICICI Bank. Now, consider those who made a promise but failed to gain traction beyond a point, that could be their friends and family, their home markets, or the initial hype. What...
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