Now this is very important. The basic ingredient to the recipe of success is indeed to – ‘Take Charge’. Until we take charge of our life, our work, we cannot be assured of success for our efforts. Taking Charge means to take things in stride, to take the responsibility and the onus of our decisions and to live them...
read more
While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a Corporate Brand? Many a times – we discussed of a Service Brand. Well! We need not just define among the popular 2 types – product& corporate. May be that’s because what most of us...
read more
Yes, the portal about Bihar says it is a brand and if you go through it you will actually get to know some good things about Bihar. A name that is popular in sarcasm, crime or for Mr.Lalu Prasad. The site is quite upgraded not in looks though. At least they are able to make it as a concrete...
read more
Anna Hazare, the man needs no introduction. But why am I writing about him? I am here to write about the Brand Anna. The factors which created a BRAND out of a common man in the nation which is known to be most depressed, swayed by the westernization, in the corporate race and has practically started adopting corrupt practices...
read more
Have you ever wondered that the only solution to fight situations out is to get inspired to be out of them? Yes – No- Never thought about it. Well I have been thinking about – How to get rid of your problems and this is what I concluded with, all we need is to – Inspire On. Inspiring oneself is the...
read moreWow! Social Media had allowed us to be brands quite easily. The boom is big and is growing. Earlier it was about websites – then it was about blogs and now just your profile, portfolio and fan strength. Boom! You are creating a brand. Your personal brand talking about you as an individual, showing your portfolio, sharing your thoughts...
read more
Have you ever changed your dream? Have you ever stepped down from your ambition? Have you ever started under-estimating yourself? Do YOU feel SMALL? I think it is our weak emotional quotient that makes us feel small. I would not say that it is self-esteem or self-confidence. That is always there to pull us back. But it is our weak...
read more
Have you even been into a situation – when all you are asking somebody is to respond and the other person just don’t care! Yes, I am talking about that difficult part of our lives when we meet such irresponsive clients who are irritating enough to get on your nerves with all the urgency whenever they require you and...
read more
Entrepreneurship starts with: -Energy – Enthusiasm – Enterprising – Efficient – Efficacy I discussed the above in my first phase of learning here. Today when I am going through a mixed spirit, I thought of sharing the learning in phase II. And then comes, the challenging ‘E’ – Entrepreneur Such a struggle with oneself, working here means working in a...
read more
A lot is been said and discussed about, Idea – Generation, Idea – Sharing & Idea Execution. Entrepreneurs take up an idea quickly but only those succeed who execute the idea well. I have been wondering lately – Is Having an Idea enough? There are times when ideas are not enough, focus is shifting, and there is lot of...
read more
Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation to reach out to the customers! Could be great news for the great Indian Consumer if McDonald India, comes with something like – Happy Price Weddings to make the otherwise splurging occasion more affordable...
read more
Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all pink n rosy decor on Valentines Day, the snow & Santa with rein-deers in the Christmas season……isn’t that all very beautiful like a big treat they offer to you. They make you feel special on a...
read more
Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as they are all moving in one direction dismissing the fact that they are hurting the passer-by’s! Alas! This is Hrithik Roshan & Barbara in the mall – here for promoting the movie ‘Kites’. And...
read more
Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands have taken up in the form of re-branding. What could be the major reasons behind the brand makeover? Is it just the growing competition? Or it is making a presence felt? Or it is...
read more
Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as the color are all going green for the getting eco-friendly, socially responsible and other strategic perspectives.You must know about the Ferrari in Verde (Green) which was unveiled as a newest creation at a recently...
read more
McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL marketing strategy of McDonalds and consumer relevance created by the advertisement messages for its Indian market.We have been watching them create the magic like what a tinkle does to a child. A tinkle just...
read more