We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing lasting loyalty. It’s no longer adequate to offer a good product or service simply. Customers are looking for what’s More in the offer. And those who are informed consumers desire meaningful connections with...
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Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no growth in business, he said maybe the marketing is not effective and we reflected that another reason could be, that too many marketers are cluttering the space and hence we are trying to impress...
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Brand Consultants and marketers who steer the brand marketing campaigns believe the gears of consumerism, community, and commerce are constantly shifting. The traditional business model once centered solely around transactions, now requires a nuanced understanding of consumer behaviour and active community engagement. We are in an era of connectivity and conscious consumerism where the role of a strategic...
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As we enter 2024, the brand marketing industry is poised for transformative changes. From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands and marketers are navigating through a dynamic landscape where innovation and customization reign supreme. Artificial Intelligence (AI) and Machine Learning (ML) in Digital Advertising In 2024, integrating AI and ML into digital...
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In the marketing realm, where capturing the target audience’s attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent psychological phenomenon marketers have harnessed with remarkable effectiveness is the Fear of Missing Out (FOMO). This strategy taps into the innate human fear of being excluded or left behind, driving individuals to take...
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In today’s business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and offline worlds merge, it’s crucial for these businesses to navigate both seamlessly. That’s where branding comes in. In this exploration, we’ll see how branding helps traditional businesses expand across digital and physical channels,...
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Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it’s a need. A much-required element to chase consumer preference over competition by the businesses to gain top-of-mind recall and preference. Chief Marketing Officers (CMOs) across the globe are carefully developing strategies that take into account the state of...
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14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean ~ I am Harvard material 😐 Life is what happens when you plan something else! Entrepreneurs are those who have a Plan B even for life 🙂 Well! This year was like that of...
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Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn in one space while creating moments – that lead to increased productivity and creativity. That’s what we lived on 30TH FEB’s first-ever residential work-cation. It was a great way to bond, refresh, and...
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Have you ever realized the need for a brand awareness strategy? When carried out effectively, your company can be the most widely known brand among your target audience. To get there, however, you must employ methods that promote interaction with your target audience. This explains why social media is essential for your brand-building campaign. The goal is to...
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According to Forbes, unattractive website designs can result in 38% of visitors stopping responding, yet modifying the colour theme of your marketing materials might boost brand recognition by up to 80%. Among all consumers, 59 percent buy from well-known brands. To put it in another way, the more individuals who appreciate and recognise your brand, the more likely...
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The year 2023 is just weeks away now, and the brands are busy monitoring their year-long performance, ROIs, and analytics. Brand marketing trends have evolved into the new normal, making it essential for marketers to keep up with the trends. There is a continuous evolution of branding trends in the newly evolved marketing ecosystems in the post-pandemic world....
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Do you know a brand has the real power to exhibit the personality of any company? A company may be able to distinguish itself from rivals and create a positive impression due to its branding, a sophisticated fusion of voice, style, colour schemes, font selections, and narrative. When executed properly, a strong brand promotes a high level of customer...
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Are you aware of the term “currency of the internet”? The currency of the internet is “Content” and brands must concentrate on producing a wide variety of good meaningful content to engage their target audiences, reach new audiences or geographies. Content is also a powerful tool to add value to consumers and attract new prospects. However, with so...
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How to use Instagram Reels for Business and Brand Growth? Did you know almost 2/3rd of the NBA franchises use Instagram reels (As per Influencer Marketing Hub)? You know the drill. If the NBA is doing it, you should do it as well, right? So what are Instagram Reels? Long story short, Instagram Reels are Instagram’s attempt at publishing...
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Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives you. Everyone seeks professional attention, eyeball grabbing workprofiles on social media and the impressive curriculum vitae, well that is the very introduction of your personal brand. But did you knew even those need planning....
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Today we completed 12 years!! Today I have something special to share with you. But before I do, you need to know the backstory. Let me share that with you first. 🙂 When I started 30TH FEB, on November 17th, 2009, all I had thought about was, to give my best shot for next 2 years. Yes, back then...
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52 Days to 2022. Some of us can’t wait for the new year. Others are reflecting on what went good or bad. Most of us are trying to meet the deadlines and catching up with work. Year end is the time to reflect, audit and improvise on what we did right and what offers a scope for improvement. Brand...
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Get the influencers to talk about your brand. Make them a part of your story. This way you create higher bandwidth for your brand and the reach multiplies. This is also the reason why travel portals align with bloggers. And the hospitals run blood donation drives with celebrities. That is the brand marketing and PR tactic but people matter....
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Attending the leads is never considered as a strategic task. It is always believed to be a sales team thing. Customer-oriented brands keep the doors of communication open. Attending a lead does not mean asking them a question via social media every now and then or sending the feedback questionnaires. It is about making a conscious effort to talk...
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